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13 going on 30 dress
Skip itHigh returns (18.3%) — this niche doesn't clear our bar today.
Avg price
Great$20.46avg listing price — sweet spot $15–$100
Review moat
Great337.81avg incumbent reviews — the moat a new listing must climb
Price range
Great$8.46–$37.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Growth
Bad-7.6%90-day search growth — must beat 0% to launch
Market size
Bad$62K$62K/yr · 260K searches
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Returns
Bad18.3%return rate — above 5% kills the launch gate
Signals High Returns