41
12 month sleepers
Skip itSoft demand (-21.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$23.73avg listing price — sweet spot $15–$100
Competition
Great25%top-5 click share — an open shelf
Price range
Great$12.74–$44.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.5%return rate — above 5% kills the launch gate
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$90K$90K/yr · 258K searches
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Review moat
Bad17,803.19avg incumbent reviews — the moat a new listing must climb
Growth
Bad-21.0%90-day search growth — must beat 0% to launch