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12-24 month socks boys
Skip itPrices mostly outside the sweet spot ($6.94–$14.85) — this niche doesn't clear our bar today.
Brand share
Good61%top-5 brand share — brands hold most of the demand
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Returns
Good2.4%return rate — above 5% kills the launch gate
Avg price
Okay$11.41avg listing price — sweet spot $15–$100
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Review moat
Bad6,009.52avg incumbent reviews — the moat a new listing must climb
Market size
Bad$79K$79K/yr · 197K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-36.2%90-day search growth — must beat 0% to launch
Price range
Bad$6.94–$14.85cheapest to priciest tracked listing — scored on the share inside $15–$100