51
12-18 month boy clothes summer
Worth a lookShows a fragmented shelf (top 5 take 11% of clicks), but a small market ($41K/yr) keeps it on the watch list.
Competition
Incredible11%top-5 click share — an open shelf
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Avg price
Great$17.21avg listing price — sweet spot $15–$100
Price range
Good$6.94–$38.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.6%return rate — above 5% kills the launch gate
Growth
Okay+16.2%90-day search growth — must beat 0% to launch
Review moat
Bad6,525.7avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$41K$41K/yr · 150K searches
Signals No Dominant Brand