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28

100 year old costume for boys

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Soft demand (-98.1% this quarter) — this niche doesn't clear our bar today.

Market size 11Growth 0Conversion 12Competition 34Returns 6Price range 72Avg price 91Brand share 44Review moat 88Quality gap 21

Avg price

Great$21.26

avg listing price — sweet spot $15–$100

Review moat

Great244.88

avg incumbent reviews — the moat a new listing must climb

Price range

Good$8.99–$30.60

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Market size

Bad$45K

$45K/yr · 218K searches

Returns

Bad10.3%

return rate — above 5% kills the launch gate

Growth

Bad-98.1%

90-day search growth — must beat 0% to launch

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