40
1/4 zip pullover mens
Skip itSoft demand (-47.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$27.87avg listing price — sweet spot $15–$100
Price range
Great$13.83–$62.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great34%top-5 click share — an open shelf
Brand share
Good68%top-5 brand share — brands hold most of the demand
Review moat
Okay1,936.88avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$146K$146K/yr · 1.2M searches
Returns
Bad9.3%return rate — above 5% kills the launch gate
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-47.2%90-day search growth — must beat 0% to launch
Signals High Returns