52
1/2 birthday boy
Worth a lookShows a thin review moat (113 avg reviews), but high returns (7.2%) keeps it on the watch list.
Review moat
Great113.34avg incumbent reviews — the moat a new listing must climb
Competition
Great30%top-5 click share — an open shelf
Brand share
Great57%top-5 brand share — no brand owns this niche
Avg price
Great$15.20avg listing price — sweet spot $15–$100
Market size
Good$584K$584K/yr · 1.6M searches
Price range
Good$5.88–$27.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-5.9%90-day search growth — must beat 0% to launch
Returns
Bad7.2%return rate — above 5% kills the launch gate