47
surface pen
Skip itSoft demand (-12.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$46.50avg listing price — sweet spot $15–$100
Price range
Great$18.72–$127.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good$728K$728K/yr · 340K searches
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,847.53avg incumbent reviews — the moat a new listing must climb
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.6%return rate — above 5% kills the launch gate
Brand share
Bad90%top-5 brand share — brand-locked demand
Growth
Bad-12.3%90-day search growth — must beat 0% to launch