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55

stylus pen for ipad

Worth a look

Shows a $10.3M/yr market, but soft demand (-30.0% this quarter) keeps it on the watch list.

Market size 100Growth 10Conversion 73Competition 39Returns 72Price range 87Avg price 84Brand share 53Review moat 20Quality gap 28

Market size

Incredible$10.3M

$10.3M/yr · 8.2M searches

Price range

Great$6.64–$94.61

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$18.52

avg listing price — sweet spot $15–$100

Conversion

Good6.8%

search→purchase rate — share of searches ending in a sale

Returns

Good2.1%

return rate — above 5% kills the launch gate

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad13,111.75

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-30.0%

90-day search growth — must beat 0% to launch

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