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stylus pen for ipad
Worth a lookShows a $10.3M/yr market, but soft demand (-30.0% this quarter) keeps it on the watch list.
Market size
Incredible$10.3M$10.3M/yr · 8.2M searches
Price range
Great$6.64–$94.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$18.52avg listing price — sweet spot $15–$100
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Returns
Good2.1%return rate — above 5% kills the launch gate
Brand share
Good73%top-5 brand share — brands hold most of the demand
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad13,111.75avg incumbent reviews — the moat a new listing must climb
Growth
Bad-30.0%90-day search growth — must beat 0% to launch