47
s23
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size
Incredible$8.9M$8.9M/yr · 4.1M searches
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.9%return rate — above 5% kills the launch gate
Review moat
Okay2,665.65avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$261.21avg listing price — sweet spot $15–$100
Growth
Bad-8.8%90-day search growth — must beat 0% to launch
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$116.13–$509.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price