61
power brick
Worth a lookShows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Price range
Great$5.78–$71.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$17.40avg listing price — sweet spot $15–$100
Brand share
Great59%top-5 brand share — no brand owns this niche
Market size
Good$707K$707K/yr · 445K searches
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Growth
Bad-3.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad11,656.71avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand