53
phone wallet
Worth a lookShows no brand lock-in (top 5 brands take 41% of clicks), but soft demand (-7.0% this quarter) keeps it on the watch list.
Brand share
Great41%top-5 brand share — no brand owns this niche
Competition
Great38%top-5 click share — an open shelf
Price range
Good$5.05–$40.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$13.81avg listing price — sweet spot $15–$100
Market size
Good$410K$410K/yr · 1.6M searches
Returns
Okay4.4%return rate — above 5% kills the launch gate
Review moat
Bad5,242.44avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-7.0%90-day search growth — must beat 0% to launch
Signals No Dominant Brand