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phone tether
Worth a lookShows no brand lock-in (top 5 brands take 63% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Good63%top-5 brand share — brands hold most of the demand
Growth
Good+44.4%90-day search growth — must beat 0% to launch
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Review moat
Good1,100.88avg incumbent reviews — the moat a new listing must climb
Price range
Good$4.86–$29.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good2.7%return rate — above 5% kills the launch gate
Avg price
Okay$11.81avg listing price — sweet spot $15–$100
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Market size
Okay$210K$210K/yr · 339K searches