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50

phone protector iphone 13

Worth a look

Shows a $2.1M/yr market, but a deep review moat (420,721 avg reviews) keeps it on the watch list.

Market size 95Growth 22Conversion 59Competition 31Returns 90Price range 85Avg price 59Brand share 12Review moat 0Quality gap 42

Market size

Incredible$2.1M

$2.1M/yr · 3.2M searches

Returns

Great1.3%

return rate — above 5% kills the launch gate

Price range

Great$6.02–$76.76

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.1%

search→purchase rate — share of searches ending in a sale

Avg price

Good$13.07

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-5.1%

90-day search growth — must beat 0% to launch

Brand share

Bad95%

top-5 brand share — brand-locked demand

Review moat

Bad420,721.45

avg incumbent reviews — the moat a new listing must climb

Search terms