45
phone loops
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$22.09avg listing price — sweet spot $15–$100
Price range
Great$6.55–$53.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.8%return rate — above 5% kills the launch gate
Market size
Okay$189K$189K/yr · 456K searches
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Review moat
Bad5,020.19avg incumbent reviews — the moat a new listing must climb
Growth
Bad-5.9%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand