38
olumiring
Skip itSoft demand (-30.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$19.44avg listing price — sweet spot $15–$100
Price range
Great$13.31–$27.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.1%return rate — above 5% kills the launch gate
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Review moat
Bad4,512.67avg incumbent reviews — the moat a new listing must climb
Market size
Bad$59K$59K/yr · 33K searches
Competition
Bad84%top-5 click share — a locked-up shelf
Growth
Bad-30.5%90-day search growth — must beat 0% to launch