43
neck phone holder
Skip itA concentrated shelf (top 5 take 74% of clicks) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Good$14.46avg listing price — sweet spot $15–$100
Price range
Good$7.93–$26.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$441K$441K/yr · 718K searches
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Returns
Okay5.0%return rate — above 5% kills the launch gate
Review moat
Bad4,120.62avg incumbent reviews — the moat a new listing must climb
Growth
Bad-3.0%90-day search growth — must beat 0% to launch
Competition
Bad74%top-5 click share — a locked-up shelf