41
matte screen protector iphone 12 pro max
Skip itA small market ($11K/yr) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Conversion
Great9.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Okay$6.17–$23.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.42avg listing price — sweet spot $15–$100
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Growth
Bad-6.9%90-day search growth — must beat 0% to launch
Competition
Bad74%top-5 click share — a locked-up shelf
Review moat
Bad17,076.23avg incumbent reviews — the moat a new listing must climb
Market size
Bad$11K$11K/yr · 10K searches