48
lightning to usb adapter
Skip itSoft demand (-16.7% this quarter) — this niche doesn't clear our bar today.
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Price range
Good$5.07–$37.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good69%top-5 brand share — brands hold most of the demand
Market size
Good$366K$366K/yr · 397K searches
Returns
Okay3.2%return rate — above 5% kills the launch gate
Avg price
Okay$11.23avg listing price — sweet spot $15–$100
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Review moat
Bad11,733.33avg incumbent reviews — the moat a new listing must climb
Growth
Bad-16.7%90-day search growth — must beat 0% to launch
Signals No Dominant Brand