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lighting to usbc adaptor
Skip itSoft demand (-27.4% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,995.33avg incumbent reviews — the moat a new listing must climb
Price range
Okay$3.52–$22.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay4.2%return rate — above 5% kills the launch gate
Market size
Okay$148K$148K/yr · 237K searches
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Competition
Bad72%top-5 click share — a locked-up shelf
Avg price
Bad$8.68avg listing price — sweet spot $15–$100
Growth
Bad-27.4%90-day search growth — must beat 0% to launch