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kobo stylus 2
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$37.58avg listing price — sweet spot $15–$100
Price range
Incredible$22.98–$69.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Review moat
Good1,406.56avg incumbent reviews — the moat a new listing must climb
Growth
Okay+12.4%90-day search growth — must beat 0% to launch
Market size
Okay$179K$179K/yr · 104K searches
Returns
Okay4.6%return rate — above 5% kills the launch gate
Competition
Bad84%top-5 click share — a locked-up shelf
Brand share
Bad96%top-5 brand share — brand-locked demand