37
journey wallet
Skip itA small market ($68K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$32.37avg listing price — sweet spot $15–$100
Price range
Great$11.51–$42.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good769.8avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-8.5%90-day search growth — must beat 0% to launch
Returns
Bad6.4%return rate — above 5% kills the launch gate
Market size
Bad$68K$68K/yr · 105K searches
Signals High Returns