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iphone 15 pro screen protector matte
Skip itSoft demand (-15.5% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible15.1%search→purchase rate — share of searches ending in a sale
Returns
Great1.5%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Good$13.10avg listing price — sweet spot $15–$100
Price range
Good$6.66–$23.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Market size
Okay$163K$163K/yr · 83K searches
Review moat
Bad6,249.95avg incumbent reviews — the moat a new listing must climb
Competition
Bad72%top-5 click share — a locked-up shelf
Growth
Bad-15.5%90-day search growth — must beat 0% to launch