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iphone 13 matte screen protector
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible12.3%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Great1.9%return rate — above 5% kills the launch gate
Review moat
Good1,146.55avg incumbent reviews — the moat a new listing must climb
Avg price
Good$12.00avg listing price — sweet spot $15–$100
Market size
Okay$118K$118K/yr · 80K searches
Competition
Bad76%top-5 click share — a locked-up shelf
Growth
Bad-13.8%90-day search growth — must beat 0% to launch
Price range
Bad$6.96–$16.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad97%top-5 brand share — brand-locked demand