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iphone 13 case with strap
Skip itA small market ($39K/yr) — this niche doesn't clear our bar today.
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Competition
Great26%top-5 click share — an open shelf
Avg price
Great$16.47avg listing price — sweet spot $15–$100
Price range
Good$6.48–$34.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,179.89avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.4%return rate — above 5% kills the launch gate
Growth
Bad-8.3%90-day search growth — must beat 0% to launch
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$39K$39K/yr · 145K searches