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iphone 12 screen protector
Skip itA deep review moat (260,034 avg reviews) — this niche doesn't clear our bar today.
Conversion
Incredible22.9%search→purchase rate — share of searches ending in a sale
Market size
Incredible$2.2M$2.2M/yr · 1.2M searches
Returns
Great1.4%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Avg price
Bad$8.14avg listing price — sweet spot $15–$100
Growth
Bad-10.2%90-day search growth — must beat 0% to launch
Price range
Bad$4.06–$17.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad79%top-5 click share — a locked-up shelf
Review moat
Bad260,034.08avg incumbent reviews — the moat a new listing must climb