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iphone 11 pro case
Skip itSoft demand (-16.8% this quarter) — this niche doesn't clear our bar today.
Market size
Good$502K$502K/yr · 1.2M searches
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Avg price
Okay$11.31avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.8%return rate — above 5% kills the launch gate
Price range
Okay$6.10–$19.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad10,993.73avg incumbent reviews — the moat a new listing must climb
Growth
Bad-16.8%90-day search growth — must beat 0% to launch