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iphone 11 case with strap
Skip itA small market ($13K/yr) — this niche doesn't clear our bar today.
Brand share
Great49%top-5 brand share — no brand owns this niche
Competition
Great39%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$13.63avg listing price — sweet spot $15–$100
Price range
Good$6.70–$28.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,933.76avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.1%return rate — above 5% kills the launch gate
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-11.9%90-day search growth — must beat 0% to launch
Market size
Bad$13K$13K/yr · 57K searches