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Skip itSoft demand (-25.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$23.29avg listing price — sweet spot $15–$100
Price range
Great$9.59–$94.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.3%return rate — above 5% kills the launch gate
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Market size
Okay$178K$178K/yr · 153K searches
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad77%top-5 click share — a locked-up shelf
Review moat
Bad15,975.93avg incumbent reviews — the moat a new listing must climb
Growth
Bad-25.1%90-day search growth — must beat 0% to launch