37
htc
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Review moat
Great402.58avg incumbent reviews — the moat a new listing must climb
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$260.43avg listing price — sweet spot $15–$100
Market size
Okay$173K$173K/yr · 79K searches
Growth
Okay+0.1%90-day search growth — must beat 0% to launch
Returns
Bad5.1%return rate — above 5% kills the launch gate
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Brand share
Bad97%top-5 brand share — brand-locked demand
Price range
Bad$21.51–$1162.33cheapest to priciest tracked listing — scored on the share inside $15–$100