40
gimbal
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Market size
Incredible$7.1M$7.1M/yr · 3.0M searches
Avg price
Good$107.53avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,464.81avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-5.8%90-day search growth — must beat 0% to launch
Competition
Bad75%top-5 click share — a locked-up shelf
Returns
Bad6.8%return rate — above 5% kills the launch gate
Price range
Bad$28.90–$405.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad96%top-5 brand share — brand-locked demand