62
car charger
Launch itA $10.3M/yr market growing +5.4% this quarter with returns at 1.6% — clears our launch bar.
Market size
Incredible$10.3M$10.3M/yr · 9.5M searches
Returns
Great1.6%return rate — above 6% kills the launch gate
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Price range
Great$7.96–$36.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Avg price
Good$13.69avg listing price — sweet spot $15–$100
Brand share
Good75%top-5 brand share — brands hold most of the demand
Growth
Okay+5.4%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad7,777.28avg incumbent reviews — the moat a new listing must climb