46
apple pencil
Skip itA concentrated shelf (top 5 take 90% of clicks) — this niche doesn't clear our bar today.
Market size
Incredible$19.9M$19.9M/yr · 9.5M searches
Avg price
Incredible$29.50avg listing price — sweet spot $15–$100
Price range
Great$10.10–$94.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Returns
Good2.4%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad24,496.88avg incumbent reviews — the moat a new listing must climb
Brand share
Bad95%top-5 brand share — brand-locked demand
Growth
Bad-32.2%90-day search growth — must beat 0% to launch
Competition
Bad90%top-5 click share — a locked-up shelf