45
apple pencil grip
Skip itSoft demand (-27.1% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.9%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Brand share
Good73%top-5 brand share — brands hold most of the demand
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,629.61avg incumbent reviews — the moat a new listing must climb
Price range
Okay$4.98–$20.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.90avg listing price — sweet spot $15–$100
Market size
Okay$130K$130K/yr · 374K searches
Growth
Bad-27.1%90-day search growth — must beat 0% to launch