22
apple care
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Okay$214.75avg listing price — sweet spot $15–$100
Growth
Okay+8.1%90-day search growth — must beat 0% to launch
Review moat
Bad12,709.71avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Price range
Bad$3.99–$585.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad93%top-5 click share — a locked-up shelf
Market size
Bad$21K$21K/yr · 68K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price