43
alix earle light
Skip itSoft demand (-27.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$35.41avg listing price — sweet spot $15–$100
Price range
Great$13.31–$59.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Okay3.1%return rate — above 5% kills the launch gate
Market size
Okay$205K$205K/yr · 70K searches
Review moat
Okay2,498.77avg incumbent reviews — the moat a new listing must climb
Competition
Bad83%top-5 click share — a locked-up shelf
Brand share
Bad95%top-5 brand share — brand-locked demand
Growth
Bad-27.5%90-day search growth — must beat 0% to launch