45
zero sweat
Skip itA concentrated shelf (top 5 take 77% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$13.44avg listing price — sweet spot $15–$100
Price range
Good$4.99–$27.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$156K$156K/yr · 174K searches
Growth
Okay+1.1%90-day search growth — must beat 0% to launch
Brand share
Bad91%top-5 brand share — brand-locked demand
Review moat
Bad10,576.24avg incumbent reviews — the moat a new listing must climb
Competition
Bad77%top-5 click share — a locked-up shelf