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zadig & voltaire women
Skip itHigh returns (11.5%) — this niche doesn't clear our bar today.
Avg price
Great$86.20avg listing price — sweet spot $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Review moat
Okay1,832.11avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-15.8%90-day search growth — must beat 0% to launch
Market size
Bad$54K$54K/yr · 147K searches
Price range
Bad$9.78–$892.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Returns
Bad11.5%return rate — above 5% kills the launch gate