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yuccy hair
Skip itWeak search conversion (0.2%) — this niche doesn't clear our bar today.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Brand share
Good63%top-5 brand share — brands hold most of the demand
Avg price
Good$115.77avg listing price — sweet spot $15–$100
Review moat
Good949avg incumbent reviews — the moat a new listing must climb
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Price range
Good$44.92–$154.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay4.0%return rate — above 5% kills the launch gate
Growth
Bad-12.5%90-day search growth — must beat 0% to launch
Market size
Bad$29K$29K/yr · 124K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Signals High Price