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yellow color corrector
Skip itA small market ($66K/yr) — this niche doesn't clear our bar today.
Conversion
Incredible12.2%search→purchase rate — share of searches ending in a sale
Returns
Great1.4%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$4.88–$30.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Avg price
Okay$9.18avg listing price — sweet spot $15–$100
Review moat
Bad5,096.33avg incumbent reviews — the moat a new listing must climb
Growth
Bad-3.1%90-day search growth — must beat 0% to launch
Competition
Bad76%top-5 click share — a locked-up shelf
Market size
Bad$66K$66K/yr · 59K searches