48
y2k jewelry
Skip itWeak search conversion (1.8%) — this niche doesn't clear our bar today.
Review moat
Good543avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good69%top-5 brand share — brands hold most of the demand
Growth
Good+28.9%90-day search growth — must beat 0% to launch
Returns
Okay3.3%return rate — above 5% kills the launch gate
Price range
Okay$6.49–$22.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$233K$233K/yr · 1.2M searches
Avg price
Okay$10.78avg listing price — sweet spot $15–$100
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale