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x-pression
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$18.84avg listing price — sweet spot $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Price range
Good$7.05–$33.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,407.04avg incumbent reviews — the moat a new listing must climb
Growth
Okay+19.8%90-day search growth — must beat 0% to launch
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$25K$25K/yr · 146K searches
Brand share
Bad100%top-5 brand share — brand-locked demand