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wrapping hair for soft locs

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A small market ($37K/yr) — this niche doesn't clear our bar today.

Market size 9Growth 28Conversion 52Competition 48Returns 69Price range 71Avg price 52Brand share 79Review moat 57Quality gap 76

Brand share

Great56%

top-5 brand share — no brand owns this niche

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Price range

Good$5.29–$38.46

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.3%

return rate — above 5% kills the launch gate

Review moat

Good1,238.5

avg incumbent reviews — the moat a new listing must climb

Conversion

Good4.2%

search→purchase rate — share of searches ending in a sale

Avg price

Good$12.26

avg listing price — sweet spot $15–$100

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+2.7%

90-day search growth — must beat 0% to launch

Market size

Bad$37K

$37K/yr · 70K searches

Products