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wow leave in conditioner
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible12.8%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$23.07avg listing price — sweet spot $15–$100
Price range
Great$13.66–$25.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.6%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+11.4%90-day search growth — must beat 0% to launch
Market size
Okay$115K$115K/yr · 39K searches
Review moat
Bad23,535avg incumbent reviews — the moat a new listing must climb
Competition
Bad94%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand