51
witch hazel wipes
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.7%search→purchase rate — share of searches ending in a sale
Market size
Great$1.6M$1.6M/yr · 1.1M searches
Price range
Good$5.64–$27.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.91avg listing price — sweet spot $15–$100
Growth
Okay+4.5%90-day search growth — must beat 0% to launch
Competition
Bad73%top-5 click share — a locked-up shelf
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad9,546.75avg incumbent reviews — the moat a new listing must climb
Brand share
Bad93%top-5 brand share — brand-locked demand