36
wig kit with hot comb
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$24.48avg listing price — sweet spot $15–$100
Price range
Great$10.41–$43.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.3%return rate — above 5% kills the launch gate
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,718.88avg incumbent reviews — the moat a new listing must climb
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-25.2%90-day search growth — must beat 0% to launch
Market size
Bad$41K$41K/yr · 38K searches
Brand share
Bad97%top-5 brand share — brand-locked demand