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51

wig hanger

Worth a look

Shows beatable incumbent ratings (4.2★), but a small market ($50K/yr) keeps it on the watch list.

Market size 13Growth 14Conversion 49Competition 69Returns 65Price range 63Avg price 77Brand share 70Review moat 67Quality gap 80

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Avg price

Great$15.76

avg listing price — sweet spot $15–$100

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Review moat

Good837.61

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.4%

return rate — above 5% kills the launch gate

Price range

Good$6.01–$30.20

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay4.0%

search→purchase rate — share of searches ending in a sale

Growth

Bad-22.7%

90-day search growth — must beat 0% to launch

Market size

Bad$50K

$50K/yr · 81K searches

Search terms