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wig grip cap
Worth a lookShows beatable incumbent ratings (4.0★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Avg price
Great$17.78avg listing price — sweet spot $15–$100
Competition
Great39%top-5 click share — an open shelf
Brand share
Great60%top-5 brand share — no brand owns this niche
Price range
Good$4.04–$32.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.0%return rate — above 5% kills the launch gate
Market size
Okay$262K$262K/yr · 429K searches
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,517.26avg incumbent reviews — the moat a new listing must climb
Growth
Bad-21.2%90-day search growth — must beat 0% to launch