50
wig comb
Worth a lookShows low returns (1.1%), but prices mostly outside the sweet spot ($4.03–$14.91) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Brand share
Great52%top-5 brand share — no brand owns this niche
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,610.32avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-3.1%90-day search growth — must beat 0% to launch
Avg price
Bad$7.47avg listing price — sweet spot $15–$100
Market size
Bad$60K$60K/yr · 92K searches
Price range
Bad$4.03–$14.91cheapest to priciest tracked listing — scored on the share inside $15–$100