50
wig care
Worth a lookShows low returns (0.2%), but a small market ($20K/yr) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Great$15.93avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$7.01–$28.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Growth
Okay+13.2%90-day search growth — must beat 0% to launch
Review moat
Okay3,110.83avg incumbent reviews — the moat a new listing must climb
Market size
Bad$20K$20K/yr · 35K searches